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<aside> <img src="/icons/emoji-smiling-eyes_gray.svg" alt="/icons/emoji-smiling-eyes_gray.svg" width="40px" /> Welcome to your Competitor Analysis Hub!

Your space to track competitors, uncover opportunities, and refine your strategy—all in one place.

How to use this system:

1. Map out your competitors – Add your key competitors (including your own business for easy comparison).
2. Analyse their market presence – See how they position themselves, what channels they use, and where they excel.
3. Spot opportunities – Use SWOT insights and market share data to identify gaps and refine your strategy.

Because if there’s one thing I’ve learned from years in marketing, it’s this: Winning isn’t about doing everything—it’s about doing the right things better.

I’ve explained how to use each section below. Once you feel at home with the system, you can remove the greyed-out copy by clicking on the text, selecting it, and hitting “Delete”—a little digital decluttering for peace of mind.

If you have any questions, feel free to reach out on LinkedIn.

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Quick capture

Use the buttons at the top to easily add a new competitor. No more endless scrolling or clicking around—just one tap to keep everything organised.

Overview

The Overview section gives you a bird’s-eye view of your competitive landscape.

• “All competitors” view – See all competitors in one place for a quick snapshot of your market.
• “Direct/Indirect” view – Filter by competitors who offer the same service/product vs. those who solve the same problem differently.
• Table view – Compare competitors side by side, making it easier to track key insights.

Pro tip: Add your own business as a competitor—this lets you compare your positioning and strategy against others in the market.

Competitors analysis

Market share

Who’s dominating your space? This section helps you visualise your industry’s competitive landscape.

• Identify top players and how much market share they hold.
• Spot emerging competitors who are gaining traction.
• Understand where you fit in and where there’s room to stand out.

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SWOT

Every competitor has strengths and weaknesses—you just need to spot them.

• Strengths – What are they doing well? Think branding, pricing, customer loyalty, innovation, etc.
• Weaknesses – Where do they fall short? Look for gaps in their offering, customer complaints, or missed opportunities.

Use this to refine your positioning—double down on your strengths and leverage competitors’ weaknesses to differentiate.

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Marketing

Where are your competitors showing up? This section tracks their social media presence, content strategy, and marketing efforts.

• Identify which platforms they’re on (Instagram, LinkedIn, YouTube, etc.).
• See what type of content they create and where they invest most of their efforts.
• Spot gaps—are there channels they aren’t using that could be an opportunity for you?

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Thanks for downloading my template! I hope it makes your day feel a little more spacious 💚

Bonjour! I’m Solene, a Notion consultant and system-builder helping purpose-driven solopreneurs and teams simplify their business with systems that actually work for them.

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