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<aside> <img src="/icons/emoji-smiling-eyes_gray.svg" alt="/icons/emoji-smiling-eyes_gray.svg" width="40px" /> Welcome to your Marketing Strategy Hub!

Your space to build a clear, actionable marketing strategy without the fluff, confusion, or endless docs or pages collecting dust.

How to use this system:

Define your foundations – Get clear on your vision, mission, and what makes your offer stand out.
Map out your strategy – Identify your audience, messaging, goals, and the right marketing channels.
Create your execution plan – Break it down into a 90-day roadmap so you actually take action.

I’ve explained how to use each section below. Once you feel at home with the system, you can remove the greyed-out copy by simply clicking on the text, selecting it, and hitting “Delete”—a little digital decluttering for peace of mind.

If you have any questions, feel free to reach out on LinkedIn.

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Table of content

Foundations

Before we get into the nitty-gritty, we need to set the direction. This section defines what you do, why you do it, and how it helps people. Think of it as your North Star—it guides every marketing decision you’ll make.

Vision

This is where you dream big. What’s the ultimate impact you want your business to have? Where do you see it in 5-10 years?

Example: To help solopreneurs build sustainable, stress-free businesses through better systems.

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Mission

Your mission is the day-to-day application of your vision. What do you do, who do you serve, and how?

Example: I help solopreneurs create simple, effective marketing systems using Notion, so they can grow their business without burnout.

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The problem I help solve is

Think about what’s frustrating, confusing, or slowing them down—this is the real reason they need you.

Example: Marketing feels overwhelming, messy, and unstructured. Solopreneurs waste hours figuring out what to do instead of actually growing their business.

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My solution is

Describe what makes your approach effective and different.

Example: A simple, structured Notion-based system that helps solopreneurs plan, execute, and track their marketing effortlessly.

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What I actually offer

Be clear about what you sell.

Example: I offer Notion templates, 1:1 strategy sessions, and courses to help solopreneurs be more efficient and have more time to do what matters.

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Strategy

Now that we’ve got the foundations in place, let’s map out how you’ll actually market your business.

Audience

Who I help

If you try to speak to everyone, you’ll end up resonating with no one. The more clearly you define your audience, the easier it becomes to create marketing that truly connects—and converts. This section will help you get laser-focused on who you help so you can attract the right people and build a business that feels aligned and fulfilling.

1. Who is your ideal client?

Describe the type of person or business you serve. Think about their industry, role, or stage of business.

Example: I help early-stage solopreneurs and small teams who feel overwhelmed by marketing and need simple, effective systems to grow sustainably.

2. What challenges are they facing?

What struggles keep them up at night? What problems are they trying to solve?

Example:

They feel scattered, jumping between different marketing tactics with no clear strategy.
They don’t have the time or energy to figure out complicated marketing systems.
They want to grow, but marketing feels overwhelming and inconsistent.

3. What are their goals and desires?

What do they truly want? What does success look like for them?

Example:

They want a simple, structured marketing plan that doesn’t take hours to manage.
They want to attract high-quality clients consistently.
They want marketing that feels easy and aligned with their values.

4. Where do they hang out?

Where do they go for advice, inspiration, or networking? (Think platforms, communities, or types of content they engage with.)

Example: LinkedIn, Twitter, small business Facebook groups, industry podcasts, and Notion-related communities.

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Messaging and positioning

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Goals and KPIs

This is where you define your top marketing goals and how you’ll measure progress.

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