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<aside> <img src="/icons/emoji-smiling-eyes_gray.svg" alt="/icons/emoji-smiling-eyes_gray.svg" width="40px" /> Welcome to your Customer Feedback Tracker!

Your space to collect, analyse, and act on client feedback—all in one place.

How to use this system:

1. Capture feedback effortlessly: Pull in responses from the NPS form or log client insights manually.
2. Spot trends and prioritise improvements: Categorise feedback, track sentiment, and link requests to feature ideas.
3. Take action: Use the dashboard to stay on top of feedback volume, NPS trends, and top-requested features.

Because if there’s one thing I’ve learned from working in marketing and product development, it’s this: Customer feedback is only valuable if you use it.

I’ve explained how to use each section below. Once you feel at home with the system, you can remove the greyed-out copy by simply clicking on the text, selecting it, and hitting “Delete”—a little digital decluttering for peace of mind.

If you have any questions, feel free to reach out on LinkedIn.

</aside>

Dashboard

Your at-a-glance view of key feedback insights. This space helps you track:

• Average NPS: A real-time measure of customer sentiment.
• Total feedback received: See how much input you’re collecting.
• Number of features requested: Stay on top of customer needs.

These metrics are powered by formulas, so they update automatically. You can tweak them if needed, but changes are at your own risk!

Dashboard

Feedback

The heart of the system—where all client feedback is stored, categorised, and actioned. Use the “Add new feedback” button to log insights from calls, emails, and support chats—don’t let valuable feedback slip through the cracks!

Views:

• All feedback: See everything in one place.
• Form responses: View feedback submitted via the **NPS form (Learn more about Notion forms)**.
• Negative feedback: Quickly spot issues that need urgent attention, grouped by Source.
• Feature requests: Identify client-suggested improvements.
• Form builder: Customise your NPS form or add more questions as needed.

You can connect this database to your Client CRM to track feedback by client.

NPS form

Features

A dedicated space to track, prioritise, and act on feature requests. Connect this database to your Client CRM to see which clients are asking for specific features.